More and more liquor store customers are turning to the digital world. This leaves liquor store owners trying to quickly get their Liquor Stores online. However, getting an eCommerce store up and running online isn’t as easy as you might think. It is not just getting everything online in a hurry. There are many small details that are overlooked that lead to failure when selling liquor online. So how do you ensure that your online liquor store will be successful? Well here is all you need to know to ensure that your online liquor store is guaranteed to be a success.
- Cater To The User Experience
No matter what market you are operating in you need to make your online service as user friendly as possible for your customers. Today’s users are looking for sites that give them instant gratification. Anything that makes them wait for more than a minute will be passed over and never thought of again. While most online liquor stores understand the importance of this factor many liquor store owners have forgotten about this in their rush to get their store online in recent months.
As a result, many Liquor Stores are losing large chunks of potential revenue. By not creating properly designed pages and providing the needed product information. This leaves customers feeling under-appreciated and sends them to your competitors. Online alcohol sellers need to improve their content. Having a high-quality eCommerce site will generate more sales, and help build your customer loyalty. CobaltConnect helps liquor stores get online quickly while maintaining website efficiency.
- Follow Your States Guidelines
Setting up a website can be easy depending on the service you use or the marketing company you partner with. While everyone wants easy when dealing with technical projects there are actually many guidelines that come with selling liquor online, especially when it comes to the sale of alcohol.
You might think that the laws for selling online are the same across the board, but each state is different. With home deliveries becoming a growing market, regulations have become more restrictive. If you do not follow your state’s online alcohol laws to the letter your site could not only be shut down but you can end up in a lot of legal trouble as well. CobaltConnect’s team has extensive experience with handling these industry guidelines and is constantly researching the restrictions to ensure that our client’s websites are always up-to-date.
- Bridge Online And In-Store Sales
Many brick and mortar Liquor Stores stay away from the digital world because they are worried about keeping up with their inventory. It is a reasonable worry. Most eCommerce solutions do not provide a link between online and in-store sales. While a liquor store could have a functioning eCommerce site, without the proper tools you could be left with all sorts of issues. When managing a brick and mortar store as well as an eCommerce site you need the proper reporting and stock management tools you could be left with out-of-stock items or inaccurate reports on your sales. Thankfully CobaltConnect has all the tools you need in order for your website to thrive built right in.
- Building A Database
You have dozens of products on your shelves and you would love to have each and every one of them sold online, but you want it to look professional. That means gathering hundreds of images and product information to feature on the site. The process can be somewhat time consuming.
Creating listings for your eCommerce site is not as easy as listing all the products and the prices that you have on your shelves. Customers require more information than that. In order for you to have a profitable eCommerce site, you should be providing your customers with product images, tasting notes, product details, and any other information that could be useful to them during a sale. When shopping online there is no sales associate to help your customers with their questions about your products. Most Liquor Stores just cover the basics leaving their customers with very little information which makes them call in with quick questions that take away time from your in-store customers. Or hours are wasted trying to build a full database of information.
With CobaltConnect these issues are a thing of the past. Our online system makes a user-friendly experience not only for the customer but for the liquor store employees as well. Our team also continuously stays up to date with all liquor regulations so our customers never have to worry about any legal issues with their sites. Best of all our system comes standard with a full product database as well as multiple reporting and inventory management tools. CobaltConnect is always efficient and will leave your customers coming back again and again because of your expert service when it comes to selling liquor online.